Powerbar has been one of my most beloved projects, The Packaging was an Artistic & Mathematical proportion, that blended different genres & techniques of design, Seamlessly.

We Started...With the very Basic Elements, The Form of the Product, and began sketching the lines around it...

After that, we saw some patterns around it, and discovered that the Product Itself can be used to resemble the Packaging, so, we started working on the sketches a bit more

The two primary viewing angles we came up with, were...

So, we designed the packaging in such a way that if the box was placed right in front of you, it would appear as if the product is placed in front of you

Made a 3D Model and tested in different Environments

Some real world photos of the final Packaging Design

The Box's front and top faces were painted in different perspective angles (calculated using different hidden trial methods), that it appears as if the product is placed right in front of the viewer (usually customer)

The Bottom of the Box was as Important as the front, We did put a lot of effort on making it pleasant, and give useful product information in an Artistic way

We specificaly worked on the contrast, so that it doesn't loses the touch when the colors are took off from it